SEO (search engine optimisation) is ensuring that your website is designed and built in a way that is effective for how the search engines intend to view it. This can range from reviewing your existing software to check for key optimisation elements to reviewing how the content is constructed and arranged. Most website companies will tell you that your site is ‘search engine friendly’ but that does not necessarily mean that it will be optimisedeffectively. KRSS can offer advice, recommendations and support in creating the right environment for your business to ‘shine’ on the Internet.